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WHO ARE WE?
Just a couple of regular guys, united in the Lord, who want to share the best tasting roast beef sandwich we've both ever eaten.
CEO & Co-founder:
Matt was born and raised in Indiana, his father's pursuits took him to the Boston area in North Andover, MA at 16 years old. It was there that he was introduced to the North Shore Roast Beef Sandwich. During his High School and College years the North Shore Beef sandwich was a weekly staple. One of those meals you build into your schedule, because you just had to have one!
He lived there for over 9 years before marrying the love of his life that lived in North Andover as well. Soon after they were married, they moved to Idaho and then Texas. The entire time Matt was away from Mass, he craved beef's on a weekly basis. Thinking "Man I could just CRUSH a beef right now".
For years the only time he could quench his "beef thirst" was to fly back to Mass to have one. Well now, that dilemma has been solved. Those of you new to this, welcome! For those of you who know...come crush a beef, you know you want to!
COO & Co-founder:
Ben was raised in Texas and spent his entire adult life in restaurants, working his way from the bottom all the way to running operations. He loved the hustle, had a passion for food, but always felt that itch to build something of his own.
When Ben was thinking, “What’s next?”, his friend and co-founder Matt started telling him about North Shore Roast Beef sandwiches from his Massachusetts days, showing him videos, posts, and pictures.
Ben found himself practically drooling while he listened and thought, “Man, I need one of those.” So, before launching, they flew up to Mass, Ben took one bite, and he was done! That sandwich hit different!
Now Ben is on that same mission to spread the beef news, and for all of you looking for that next thing you didn't know you needed... You're welcome, it's here! Come crush a beef with us!
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